Concepedia

Kalpak K. Kulkarni

KK

3

Publications

97

Citations

3

H-Index

2019

Active since

Affiliations

Indian Institute of Technology Bombay(Current)

Kalpak K. Kulkarni is an author at Indian Institute of Technology Bombay specializing in interactive marketing, management, and marketing.

ORCID

Top concepts

Publications per year

2019–2020

3

Publications

3

A typology of viral ad sharers using sentiment analysis

Kalpak K. Kulkarni, Arti D. Kalro, Dinesh Sharma et al. · Journal of Retailing and Consumer Services · 2019 · 43 citations · Full text

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The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements

Kalpak K. Kulkarni, Arti D. Kalro, Dinesh Sharma · Journal of Consumer Behaviour · 2020 · 28 citations

, , +23

Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal

Kalpak K. Kulkarni, Arti D. Kalro, Dinesh Sharma · Journal of Consumer Marketing · 2019 · 26 citations

, , +24

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