Concepedia

Shwu-En Chen

SC

Statistics

Publications

1

Citations

39

H-Index

1

Active since

2021

Affiliations

National Pingtung University of Science and Technology(Current)

Shwu-En Chen is an author at National Pingtung University of Science and Technology specializing in customer loyalty, customer experience management, and restaurant management.

Publications per year

2021–2021

1

Publications

1

Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants

Chao-Chin Huang, Shwu-En Chen · Journal of Quality Assurance in Hospitality & Tourism · 2021 · 39 citations

Business, Marketing, Marketing Management +10

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