Concepedia
Statistics
Publications
2
Citations
57
H-Index
Active since
1998
Terry Macpherson is an author specializing in campaign exposure, information design, and design principles.
Publications per year
1998–2005
New Zealand Drink-driving Statistics: The Effectiveness of Road Safety Television Advertising
Terry Macpherson, Tony Lewis · 1998 · 30 citations
Public Health, Communication, Advertising +14
An Empirical Evaluation of Three Web Survey Design Principles
Benjamin Healey, Terry Macpherson, Bart Kuijten · 2005 · 27 citations
Social Sciences, Information Systems, Information Technology +12
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