Ningshuo Zhang

Publications

Citations

H-Index

2019

Active since

Affiliations

Inner Mongolia University of Finance and Economics(Current)

Ningshuo Zhang is an author at Inner Mongolia University of Finance and Economics specializing in customer satisfaction, new product development, and consumer research.

Top concepts

BusinessMarketingInnovationManagementGreen MarketingConsumer BehaviorConsumer ResearchGreen Supply ChainInnovation AdoptionCustomer Satisfaction

Publications per year

2019–2019

Publications

The green spillover effect of green customer integration: Does internal integration matter?

Yunhui Zhao, Ningshuo Zhang, Taiwen Feng et al. · Corporate Social Responsibility and Environmental Management · 2019 · 45 citations

Customer Satisfaction, Green Marketing, Innovation Adoption +19

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