Manish Kumar Srivastava

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Active since

2021

Affiliations

Indian Institute of Technology Delhi(Current)

Manish Kumar Srivastava is an author at Indian Institute of Technology Delhi specializing in social media, influencer communication strategy, and review methodology.

ORCID

Publications per year

2021–2023

Publications

Social media influencers: literature review, trends and research agenda

Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava · Journal of Advances in Management Research · 2023 · 30 citations

Social Sciences, Communication, Communication Research Methods +16

Influencer Marketing as a Tool of Digital Consumer Engagement : A Systematic Literature Review

Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava · Indian Journal of Marketing · 2021 · 23 citations

Business, Marketing, Marketing Management +17

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