Concepedia

Mahsa Akbari

MA

5

Publications

203

Citations

5

H-Index

2011

Active since

Affiliations

Islamic Azad University, Science and Research Branch(Current)

Islamic Azad University, Karaj

Mahsa Akbari is an author at Islamic Azad University, Science and Research Branch specializing in business, customer satisfaction, and management.

Top concepts

BusinessManagementCustomer SatisfactionMarketingConsumer ResearchInteractive MarketingPersuasionAdvertisingEngineeringFuzzy Logic

Publications per year

2011–2023

5

Publications

5

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Mahsa Akbari · Global Business Review · 2015 · 98 citations

Customer Satisfaction, Consumer Study, Consumer Research +20

Combining Fuzzy MCDM with BSC Approach in Performance Evaluation of Iranian Private Banking Sector

Meysam Shaverdi, Mahsa Akbari, Saeed Fallah Tafti · Advances in Fuzzy Systems · 2011 · 71 citations · Full text

Fuzzy Multi-criteria Decision-making, Customer Satisfaction, Fuzzy Logic +15

The consequences of the COVID-19 pandemic on marketing performance considering the role of technology (Case study: Iranian chain hotels)

Mahsa Akbari, Saeed Bagheri Anilu, Mostafa Bigdeli et al. · Research in Globalization · 2023 · 13 citations · Full text

THE ROLE OF PSYCHOLOGICAL TRAITS IN MARKET MAVENSIM USING BIG FIVE MODEL

Hossein Vazifehdoost, Mahsa Akbari, Parvaneh Charsted · International journal of management and business research · 2012 · 11 citations

Marketing Analytics, Customer Satisfaction, Market Mavens +15

Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores

Mahsa Akbari, Mohammad Ali Abdolvand, Farhad Ghaffari · ReMark - Revista Brasileira de Marketing · 2016 · 10 citations · Full text

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