1
Publications
51
Citations
1
H-Index
2019
Active since
Affiliations
Abdul Razak Dzuljastri is an author at International Islamic University Malaysia specializing in brand equity, brand building, and consumer research.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand ManagementConsumer CultureBrand DevelopmentConsumer Behavior
Publications per year
2019–2019
1
1
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