Concepedia

Nishita Pruthi

NP

Statistics

Publications

1

Citations

243

H-Index

1

Active since

2023

Affiliations

Maharshi Dayanand University(Current)

Nishita Pruthi is an author at Maharshi Dayanand University specializing in influencer marketing, purchase intention effects, and social sciences.

ORCID

Publications per year

2023–2023

1

Publications

1

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Lie Ao, Rohit Bansal, Nishita Pruthi et al. · Sustainability · 2023 · 243 citations · Full text

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