Concepedia

Iris Ramme

IR

4

Publications

501

Citations

4

H-Index

2013

Active since

Affiliations

Nürtingen-Geislingen University of Applied Science(Current)

Iris Ramme is an author at Nürtingen-Geislingen University of Applied Science specializing in management, marketing, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorCultureConsumer ResearchFood PackagingGreen MarketingConsumer Decision MakingArtsDesign

Publications per year

2013–2020

4

Publications

4

Consumer attitudes towards biobased packaging – A cross-cultural comparative study

Carsten Herbes, Christoph Beuthner, Iris Ramme · Journal of Cleaner Production · 2018 · 246 citations

Culture, Food Packaging, Consumer Culture +7

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Carsten Herbes, Christoph Beuthner, Iris Ramme · International Journal of Consumer Studies · 2020 · 165 citations · Full text

Food Packaging, Consumer Uncertainty, Green Marketing +21

Online marketing of green electricity in Germany—A content analysis of providers’ websites

Carsten Herbes, Iris Ramme · Energy Policy · 2013 · 74 citations

Green Marketing, Digital Marketing, Online Marketing +8

Examining survey response styles in cross-cultural marketing research: A comparison between Mexican and South Korean respondents

Christoph Beuthner, Maren Friedrich, Carsten Herbes et al. · International Journal of Market Research · 2018 · 16 citations

Customer Satisfaction, Cross-cultural Marketing Research, Consumer Study +26

Rows per page

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