Ratni Prima Lita

Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products

Devi Yulia Rahmi, Yolanda Rozalia, Dessi Nelty Chan et al. · Journal of Economics Business and Accountancy Ventura · 2017 · 76 citations · Full text

Business, Marketing, Marketing Management +16

Green Attitude and Behavior of Local Tourists towards Hotels and Restaurants in West Sumatra, Indonesia

Ratni Prima Lita, Sari Surya, Muchamad Ali Ma’ruf et al. · Procedia Environmental Sciences · 2014 · 68 citations · Full text

Management, Marketing, Tourism Management +15

Enhancing small and medium enterprises performance through innovation in Indonesia

Ratni Prima Lita, Ranny Fitriana Faisal, Meuthia Meuthia · Journal of Hospitality and Tourism Technology · 2020 · 60 citations

Management, Entrepreneurship, Innovation Management +17

SME's Performance of Creative Industries Supporting Tourism in Indonesia: Market Orientation, Learning Orientation and Organizational Innovativeness as Determinants

Ratni Prima Lita, Meuthia Meuthia, Ranny Fitriana Faisal · Academy of Marketing Studies journal · 2018 · 16 citations

Management, Innovation Management, Tourism Management +9

VISIONARY LEADERSHIP ROLE: BUILDING A GHOST TOWN CIVILIZATION

Makna Ani Marlia, Rahmi Fahmy, Hendra Lukito et al. · INTERNATIONAL JOURNAL OF MANAGEMENT · 2020 · 13 citations · Full text

Social Sciences, Leadership, Urban Planning +14