Peter Murár

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Publications

Citations

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Active since

2023

Affiliations

University of Ss. Cyril and Methodius in Trnava(Current)

Peter Murár is an author at University of Ss. Cyril and Methodius in Trnava specializing in marketing management, business, and artificial intelligence.

ORCID

Publications per year

2023–2024

Publications

Using AI to Create Content Designed for Marketing Communications

Peter Murár, Michal Kubovics · European Conference on Innovation and Entrepreneurship · 2023 · 29 citations · Full text

Business, Marketing, Marketing Management +8

The Impact of Brand-Voice Integration and Artificial Intelligence on Social Media Marketing

Peter Murár, Michal Kubovics, Vladimíra Jurišová · Communication Today · 2024 · 16 citations · Full text

Business, Marketing, Marketing Management +14

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