Statistics
Publications
1
Citations
67
H-Index
1
Active since
2005
Affiliations
University of North Texas(Current)
Somy S.M. Chen is an author at University of North Texas specializing in brand identity development, marketing management, and brand identity.
Publications per year
2005–2005
1
1
Julian Ming-Sung Cheng, Charles Blankson, Paul C.S. Wu et al. · Industrial Marketing Management · 2005 · 67 citations
1–1 of 1