Concepedia
Statistics
Publications
6
Citations
170
H-Index
Active since
2013
Affiliations
Universiti Sains Islam Malaysia(Current)
National University of Malaysia
Universiti Putra Malaysia
Nur Sa’adah Muhamad is an author at Universiti Sains Islam Malaysia specializing in business, marketing, and management.
Top concepts
BusinessMarketingCultureTourismManagementTourism DemandSocial InnovationMarketing StrategyDestination MarketingHospitality Marketing
Publications per year
2013–2023
Exploring <i>halal</i> tourism in Muslim-minority countries: Muslim travellers’ needs and concerns
Mohd Fuaad Said, Khairul Akmaliah Adham, Nur Sa’adah Muhamad et al. · Journal of Islamic marketing · 2020 · 66 citations
Tourism Management, Tourist Experience, International Tourism +23
Halal tourism: literature synthesis and direction for future research
Nur Sa’adah Muhamad, Syahnaz Sulaiman, Khairul Akmaliah Adham et al. · Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia) · 2019 · 48 citations
Tourism Management, Tourism Performance, Tourism Supply +16
Diagnosing Business Incubation for Social Purpose: A Viable System Model Approach
Khairul Akmaliah Adham, Nur Sa’adah Muhamad, Mohd Fuaad Said et al. · Systemic Practice and Action Research · 2018 · 18 citations
Business Incubation, Social Purpose, Business Intelligence +11
Social Entrepreneurship as Transformative Service for Societal Well-Being
Nur Sa’adah Muhamad, Khairul Akmaliah Adham · Jurnal Pengurusan · 2013 · 14 citations
Innovative Approaches, Service Innovation, Engineering +14
Diagnosing the Halal Industry of Taiwan: A Viable System Model Approach
Khairul Akmaliah Adham, Nur Sa’adah Muhamad, Mohd Fuaad Said · Jurnal Pengurusan · 2020 · 14 citations · Full text
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