Ling Zheng

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Active since

2017

Affiliations

Shanghai University of Finance and Economics(Current)

Ling Zheng is an author at Shanghai University of Finance and Economics specializing in marketing management, marketing, and moral psychology of persuasion.

ORCID

Publications per year

2017–2017

Publications

The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective

Ling Zheng, Yunxia Zhu, Ruochen Jiang · Journal of Business Ethics · 2017 · 52 citations

Social Sciences, Marketing, Marketing Management +17

Donation amount and consumer attitudes in cause-related marketing: Test of a mediated-moderation model

Ruochen Jiang, Ling Zheng · Acta Psychologica Sinica · 2017 · 10 citations

Business, Marketing, Marketing Management +10

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