Arianna Trettel

Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials

Giovanni Vecchiato, Anton Giulio Maglione, Patrizia Cherubino et al. · Computational and Mathematical Methods in Medicine · 2014 · 160 citations · Full text

Nursing, Neuroscience, Psychology +17

How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks

Giovanni Vecchiato, Patrizia Cherubino, Anton Giulio Maglione et al. · Cognitive Computation · 2014 · 92 citations

Social Sciences, Marketing, Psychology +10

The Sample Size Matters: To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field

Alessia Vozzi, Vincenzo Ronca, Pietro Aricò et al. · Sensors · 2021 · 53 citations · Full text

Public Health, Behavioral Sciences, Neuroscience +16

EEG-based Approach-Withdrawal index for the pleasantness evaluation during taste experience in realistic settings

Gianluca Di Flumeri, Pietro Aricò, Gianluca Borghini et al. · 2017 · 45 citations

Life Sciences, Neuroscience, Psychology +13

Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population

Giulia Cartocci, Enrica Modica, D. Rossi et al. · Frontiers in Human Neuroscience · 2018 · 38 citations · Full text

Public Health, Behavioral Sciences, Psychology +16