Concepedia

Viktoriia Makerska

VM

2

Publications

50

Citations

2

H-Index

2020

Active since

Affiliations

Sumy State University(Current)

Viktoriia Makerska is an author at Sumy State University specializing in international marketing, digital transformation, and interactive marketing.

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Publications per year

2020–2021

2

Publications

2

Improving the Classification of Digital Marketing Tools for the Industrial Goods Promotion in the Globalization Context

Olena Rybina, Anna Derykolenko, Viktoriia Makerska · Research in World Economy · 2020 · 40 citations · Full text

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Consumer behavior in the digital environment under the influence of the COVID-19 pandemic: the importance of the health factor and business transparency

Nataliia Letunovska, Viktoriia Makerska, Viacheslav Kropyva · Herald of Economics · 2021 · 10 citations · Full text

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