Wang Lei

The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Wang Lei, Jin Hwa Lee · Fashion and Textiles · 2021 · 61 citations · Full text

Business, Communication, Marketing +12

The Effect of K-beauty SNS Influencer on Chinese Consumers’ Acceptance Intentionof New Products: Focused on Elaboration Likelihood Model(ELM)

Wang Lei, Jin Hwa Lee · Fashion & Textile Research Journal · 2019 · 19 citations · Full text

Social Sciences, Marketing, Psychology +9

An Investigation and analysis of U.S. restaurant tipping practices and the relationship to service quality with recommendations for field application

Wang Lei · Digital Scholarship - UNLV (University of Nevada Reno) · 2020 · 10 citations · Full text

Management, Hospitality Management, Hospitality Marketing +12

Influence of Non-Standard Tourist Accommodation’s Environmental Stimuli on Customer Loyalty: The Mediating Effect of Emotional Experience and the Moderating Effect of Personality Traits

Shuzhen Liu, Xueji Wang, Wang Lei et al. · International Journal of Environmental Research and Public Health · 2022 · 10 citations · Full text

Business, Marketing, Tourism Management +16