Concepedia

Yanya Ruan

YR

3

Publications

261

Citations

3

H-Index

2020

Active since

Affiliations

Guangzhou University(Current)

Yanya Ruan is an author at Guangzhou University specializing in marketing, customer satisfaction, and user experience.

ORCID

Top concepts

Publications per year

2020–2023

3

Publications

3

When do AI chatbots lead to higher customer satisfaction than human frontline employees in online shopping assistance? Considering product attribute type

Yanya Ruan, József Mezei · Journal of Retailing and Consumer Services · 2022 · 184 citations · Full text

, , +14

AI and human broadcasters: Relative impact on consumer engagement in live streaming commerce

Yingjie Xu, Yanya Ruan · Electronic Commerce Research and Applications · 2023 · 40 citations

, , +11

Perceived host-guest sociability similarity and participants’ satisfaction: Perspectives of airbnb guests and hosts

Yanya Ruan · Journal of Hospitality and Tourism Management · 2020 · 37 citations

, , +13

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