Tiantian Yang

Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective

Tiantian Yang, Feng Yang, Jinqi Men · International Journal of Information Management · 2022 · 58 citations

Business, Marketing, Marketing Management +15

The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersion

Tiantian Yang, Feng Yang, Jinqi Men · Information Technology and People · 2021 · 50 citations

Business, Marketing, Marketing Management +17

Understanding consumers’ continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory

Tiantian Yang, Feng Yang, Jinqi Men · Electronic Commerce Research and Applications · 2023 · 30 citations · Full text

Business, Marketing, Psychology +13

Influence of cognitive‐motor expertise on brain dynamics of anticipatory‐based outcome processing

Yingzhi Lu, Tiantian Yang, Bradley D. Hatfield et al. · Psychophysiology · 2019 · 27 citations

Life Sciences, Neuroscience, Psychology +14

Perceived uncertainty and switching intention on e-commerce platforms: The moderating role of usage habit

Jing Tang, Feng Yang, Tiantian Yang · Electronic Commerce Research and Applications · 2023 · 24 citations

Business, Management Information Systems, Marketing +14