Lu Hong is an author at Universiti Malaysia Kelantan specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingUser ExperienceConsumer BehaviorBehavioral ScienceArts
Publications per year
2019–2024
5
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DETERMINANT FACTORS THAT INFLUENCE ENTREPRENEURIAL INTENTION AMONG STUDENTS IN MALAYSIA
Lu Hong, Muhammad Azim Abu Hassan Sha’ari, Wan Farha Wan Zulkiffli et al. · Jurnal Manajemen dan Kewirausahaan · 2020 · 16 citations · Full text
Higher Education Institution, Entrepreneurial Phenomenon, Motivation +9
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