Concepedia

Gong Yan

GY

Statistics

Publications

1

Citations

30

H-Index

1

Active since

2022

Affiliations

Xi'an Siyuan University(Current)

Gong Yan is an author at Xi'an Siyuan University specializing in brand relationship management, brand consumer relationships, and brand management.

Publications per year

2022–2022

1

Publications

1

RETRACTED: Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment

Weijun Bian, Gong Yan · Frontiers in Psychology · 2022 · 30 citations · Full text

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