Concepedia

Wendy J. Harrod

WJ

8

Publications

315

Citations

8

H-Index

1980

Active since

Affiliations

Iowa State University(Current)

Wendy J. Harrod is an author at Iowa State University specializing in behavioral sciences, behavioral decision making, and management.

Top concepts

Behavioral ScienceBehavioral Decision MakingManagementMarketingPersuasionPsychologySocial SciencesSocial InfluenceConsumer BehaviorConsumer Research

Publications per year

1980–1996

8

Publications

8

Reliability and Validity of a Brief Version of Levenson's Locus of Control Scale

Stephen G. Sápp, Wendy J. Harrod · Psychological Reports · 1993 · 126 citations

Reliability, Behavioral Sciences, Psychopathology +15

Expectations from Unequal Rewards

Wendy J. Harrod · Social Psychology Quarterly · 1980 · 52 citations

Behavioral Decision Making, Game Theory, Halo Effect +19

Social acceptability and intentions to eat beef: an expansion of the Fishbein-Ajzen model using reference group theory

Stephen G. Sápp, Wendy J. Harrod · 1989 · 36 citations

Behavioral Decision Making, Consumer Study, Animal Welfare +21

Leadership emergence in task groups with egalitarian gender-role expectations

Stephen G. Sápp, Wendy J. Harrod, Jun - li Zhao · Sex Roles · 1996 · 27 citations

Group Dynamic, Leadership Emergence, Gender Studies +5

Social demographic and attitudinal determinants of consumer acceptance of food irradiation

Stephen G. Sápp, Wendy J. Harrod, Zhao Li-jun · Agribusiness · 1995 · 25 citations

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