Concepedia

Michaela Šugrová

MŠ

1

Publications

13

Citations

1

H-Index

2017

Active since

Michaela Šugrová is an author specializing in brand equity, customer satisfaction, and brand management.

Top concepts

BusinessMarketingManagementBrand EquityService QualityBrand ManagementConsumer ResearchCustomer Satisfaction

Publications per year

2017–2017

1

Publications

1

Impact of the product quality on consumer satisfaction and corporate brand

Michaela Šugrová, Peter Šedík, Andrea Kubelaková et al. · Economic Annals-ХХI · 2017 · 13 citations · Full text

Marketing, Customer Satisfaction, Consumer Satisfaction +10

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