Concepedia
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Publications
1
Citations
29
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Active since
2018
K Gowtham is an author specializing in social media marketing, integrated marketing communications, and marketing communication objectives.
Publications per year
2018–2018
Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel
N. L. Balasudarsun, M. Sathish, K Gowtham · Asian Journal of Business Research · 2018 · 29 citations · Full text
Business, Marketing, Marketing Management +16
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