Concepedia

Zusmawati Zusmawati

ZZ

1

Publications

27

Citations

1

H-Index

2023

Active since

Affiliations

Universitas Muhammadiyah Riau(Current)

Zusmawati Zusmawati is an author at Universitas Muhammadiyah Riau specializing in management, marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingConsumer PreferencesCustomer SatisfactionInteractive Marketing

Publications per year

2023–2023

1

Publications

1

THE INFLUENCE OF PRICE PERCEPTION, PROMOTION, AND ONLINE CUSTOMER REVIEW ON CONSUMER BUYING INTEREST IN LAZADA E COMMERCE IN PADANG UTARA DISTRICT

María Magdalena, Zusmawati Zusmawati, Jeki Algusri et al. · Jurnal Apresiasi Ekonomi · 2023 · 27 citations · Full text

Customer Satisfaction, Consumer Preferences, Online Customer Review +14

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