Concepedia
Statistics
Publications
1
Citations
44
H-Index
Active since
2014
Asad Afzal Hamayun is an author specializing in global marketing, marketing strategy, and consumer research.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyService QualityBrand ManagementGlobal MarketingBrand DevelopmentConsumer Behavior
Publications per year
2014–2014
Role of Corporate Image, Product Quality and Customer Value in Customer Loyalty: Intervening Effect of Customer Satisfaction
Muhammad Ishtiaq Ishaq, Mazhar Hussain Bhutta, Asad Afzal Hamayun et al. · 2014 · 44 citations
Customer Satisfaction, International Marketing, Brand Strategy +17
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