Concepedia

Yohanes Totok Suyoto

YT

4

Publications

80

Citations

4

H-Index

2020

Active since

Affiliations

Universitas Atma Jaya Makassar(Current)

Yohanes Totok Suyoto is an author at Universitas Atma Jaya Makassar specializing in customer satisfaction, brand equity, and brand awareness.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchCustomer SatisfactionArtsTrust

Publications per year

2020–2024

4

Publications

4

Ideal Self-Congruence: Its Impacts on Customer Love and Loyalty to Luxury Brands in Indonesia

Yohanes Totok Suyoto, Hendy Tannady · International Journal of Professional Business Review · 2022 · 34 citations · Full text

Customer Satisfaction, Ideal Self-congruence, Consumer Research +18

The effects of brand ambassador and trust on purchase decisions through social media

Dede Suleman, Yohanes Totok Suyoto, Rachman Sjarief et al. · International Journal of Data and Network Science · 2022 · 23 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +21

Bibliometrics Analysis of Green Accounting Research

Agustine Dwianika, Edi Purwanto, Yohanes Totok Suyoto et al. · International Journal of Energy Economics and Policy · 2024 · 13 citations · Full text

Determining value of logistics costs in projects: empirical findings based-on executing several cement projects in Indonesia

Effnu Subiyanto, Yohanes Totok Suyoto · Heliyon · 2020 · 10 citations · Full text

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