Concepedia

Supond Boon-Long

SB

Statistics

Publications

1

Citations

33

H-Index

1

Active since

2015

Affiliations

Asian Institute of Technology(Current)

Supond Boon-Long is an author at Asian Institute of Technology specializing in marketing communications effectiveness, social media, and social media marketing.

Publications per year

2015–2015

1

Publications

1

Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness

Supond Boon-Long, Winai Wongsurawat · Journal of Direct Data and Digital Marketing Practice · 2015 · 33 citations · Full text

Business, Marketing, Marketing Management +10

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