Concepedia

Vikas Singla

VS

Statistics

Publications

4

Citations

61

H-Index

4

Active since

2012

Affiliations

Punjabi University(Current)

Vikas Singla is an author at Punjabi University specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand EquityBrand AwarenessConsumer BehaviorMarketing StrategyCustomer SatisfactionTrust

Publications per year

2012–2021

4

Publications

4

Understanding Role of Fonts in Linking Brand Identity to Brand Perception

Vikas Singla, Nidhi Sharma · Corporate Reputation Review · 2021 · 25 citations

Marketing, Brand Perception, Advertising +9

Emotional Branding Scale and Its Role in Formation of Brand Trust

Vikas Singla, Gaurav Gupta · Paradigm A Management Research Journal · 2019 · 15 citations

Customer Satisfaction, Emotional Branding Scale, Brand Strategy +18

Investigating the effects of retail agglomeration choice behavior on store attractiveness

Vikas Singla, Harpreet Rai · Journal of Marketing Analytics · 2016 · 11 citations

Behavioral Sciences, Choice Model, Behavioral Decision Making +11

Role of service quality and customer satisfaction in predicting customer loyalty

Vikas Singla · J for Global Business Advancement · 2012 · 10 citations

Total Quality Management, Customer Satisfaction, Service Quality +9

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