Yakup Durmaz

Travel from Traditional Marketing to Digital Marketing

Yakup Durmaz, İbrahim Halil Efendi̇oğlu · Global Journal of Management and Business Research · 2016 · 95 citations · Full text

Digital Business, Digital Marketing, Media Innovation +19

The effect of immersive experience, user engagement and perceived authenticity on place satisfaction in the context of augmented reality

Kazım DAĞ, Sinan Çavuşoğlu, Yakup Durmaz · Library Hi Tech · 2023 · 66 citations · Full text

Engineering, Cultural Heritage, Cultural Tourism +18

The Impact of Psychological Factors on Consumer Buying Behavior and an Empirical Application in Turkey

Yakup Durmaz · Asian Social Science · 2014 · 53 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +16

Effect of perception of COVID-19 and nonpharmaceutical intervention on desire and behavioral intention in touristic travels in Turkey

Üzeyir Kement, Sinan Çavuşoğlu, Bülent Demirağ et al. · Journal of Hospitality and Tourism Insights · 2020 · 50 citations · Full text

Customer Satisfaction, Behavioral Intention, International Tourism +19

The mediating role of destination satisfaction between the perception of gastronomy tourism and consumer behavior during COVID-19

Yakup Durmaz, Filiz ÇAYIRAĞASI, Filiz ÇOPUROĞLU · International Journal of Gastronomy and Food Science · 2022 · 38 citations · Full text

Customer Satisfaction, Mediating Role, Destination Marketing +10