Benchi Deng

Statistics

Publications

Citations

103

H-Index

Active since

2020

Affiliations

Guangdong University Of Finances and Economics(Current)

Guangdong University of Finance

Benchi Deng is an author at Guangdong University Of Finances and Economics specializing in leadership styles, brand image, and affective brand loyalty.

Publications per year

2020–2022

Publications

Unlocking the relationship between environmentally specific transformational leadership and employees’ green behaviour: A cultural self-representation perspective

Liang Huang, Zisheng Guo, Benchi Deng et al. · Journal of Cleaner Production · 2022 · 63 citations

Management, Leadership, Organizational Behavior +11

Brand image and customer loyalty: Transmitting roles of cognitive and affective brand trust

Liang Huang, Muning Wang, Zhiling Chen et al. · Social Behavior and Personality An International Journal · 2020 · 40 citations · Full text

Business, Marketing, Marketing Management +14

1–2 of 2