Concepedia
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Publications
1
Citations
17
H-Index
Active since
2011
Abdul Sabur Bin Ismail is an author specializing in new product development, consumer food choice, and innovation intention.
Publications per year
2011–2011
Innovative Food and Its Effects toward Consumers’ Purchase Intention of Fast Food Product
Mohd Rizaimy Shaharudin, Abdul Sabur Bin Ismail, Suhardi Wan Mansor et al. · Canadian social science · 2011 · 17 citations · Full text
Management, Innovation Management, Marketing +15
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