Concepedia
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Publications
1
Citations
10
H-Index
Active since
2020
Yu Ling Bai is an author specializing in marketing, marketing management, and cultural influences on consumption.
Publications per year
2020–2020
Influence of Korean Celebrity Endorsement on Chinese Consumers'' Purchase Intention towards Fashion Goods
Yu Hua Cui, Yu Ling Bai · Fashion business · 2020 · 10 citations · Full text
Business, Marketing, Marketing Management +16
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