Concepedia

Touseef Hussain Ghumro

TH

2

Publications

43

Citations

2

H-Index

2021

Active since

Affiliations

Sukkur IBA University(Current)

Touseef Hussain Ghumro is an author at Sukkur IBA University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementFintechBrand EquityBrand StrategyBrand AwarenessMedia MarketingBrand ManagementBrand Development

Publications per year

2021–2022

2

Publications

2

Effects of a Technological-Organizational-Environmental Factor on the Adoption of the Mobile Payment System

Gyamfi-Yeboah Kwabena, Qiang Mei, Touseef Hussain Ghumro et al. · Journal of Asian Finance Economics and Business · 2021 · 30 citations · Full text

Mobile Payment System, Fintech, Mobile Commerce +10

The Mediating Role of Brand Attitude for Purchase Intention: Empirical Evidence from Fast Food Industry in Pakistan

Ikramuddin Junejo, Jan Muhammad Sohu, Ammarah Aijaz et al. · ETIKONOMI · 2022 · 13 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +22

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