Koji Kobayashi

Statistics

Publications

Citations

129

H-Index

Active since

2011

Affiliations

University of Otago(Current)

Lincoln University

Koji Kobayashi is an author at University of Otago specializing in advertising, international advertising, and cultural representation in advertising.

ORCID

Publications per year

2011–2023

Publications

Corporate Nationalism and Glocalization of Nike Advertising in “Asia”: Production and Representation Practices of Cultural Intermediaries

Koji Kobayashi · Sociology of Sport Journal · 2012 · 36 citations

Social Sciences, Cultural Studies, Marketing +14

Globalization, corporate nationalism and Japanese cultural intermediaries: Representation of <i>bukatsu</i> through Nike advertising at the global–local nexus

Koji Kobayashi · International Review for the Sociology of Sport · 2011 · 27 citations

Social Sciences, Cultural Studies, Advertising +16

Globalization, creative alliance and self-Orientalism: Negotiating Japanese identity within Asics global advertising production

Koji Kobayashi, Steven J. Jackson, Michael P. Sam · International Journal of Cultural Studies · 2017 · 24 citations · Full text

Business, International Business, Marketing +17

Around the kitchen-table with Bourdieu: understanding the lack of formalization or professionalization of community sports clubs in New Zealand

Simon Hill, Roslyn Kerr, Koji Kobayashi · Sport in Society · 2019 · 19 citations

Management, Sociology, Community Organizing +10

Multiple dimensions of mediation within transnational advertising production: cultural intermediaries as shapers of emerging cultural capital

Koji Kobayashi, Steven J. Jackson, Michael P. Sam · Consumption Markets & Culture · 2017 · 13 citations · Full text

Social Sciences, Communication, Sociology +17

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