Concepedia

David Michaelson

DM

Statistics

Publications

4

Citations

119

H-Index

4

Active since

2007

David Michaelson is an author specializing in public relations, social sciences, and public relations theory.

Publications per year

2007–2017

4

Publications

4

Standardization in Public Relations Measurement and Evaluation

David Michaelson, Don W. Stacks · DOAJ (DOAJ: Directory of Open Access Journals) · 2011 · 75 citations · Full text

Social Sciences, Communication, Impact Measurement +7

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

David Michaelson · 2017 · 18 citations

Social Sciences, Communication, Communication Research Methods +6

Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage

David Michaelson · 2007 · 15 citations

Business, Marketing, Marketing Management +15

Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance

David Michaelson, Donald K. Wright, Don W. Stacks · DOAJ (DOAJ: Directory of Open Access Journals) · 2012 · 11 citations · Full text

Social Sciences, Communication, Organizational Communication +13

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