Concepedia

Edson Coutinho da Silva

EC

Statistics

Publications

3

Citations

70

H-Index

3

Active since

2016

Affiliations

Centro Universitário FEI(Current)

Pontifícia Universidade Católica de São Paulo

Edson Coutinho da Silva is an author at Centro Universitário FEI specializing in marketing, marketing strategy, and marketing management.

Publications per year

2016–2020

3

Publications

3

Developing Social Marketing Plan for Health Promotion

Edson Coutinho da Silva, José Afonso Mazzon · International Journal of Public Administration · 2016 · 29 citations · Full text

Business, Health Promotion, Marketing +17

Sports Marketing Plan: An Alternative Framework for Sports Club

Edson Coutinho da Silva, Alexandre Luzzi Las Casas · International Journal of Marketing Studies · 2017 · 24 citations · Full text

Management, Marketing, Marketing Management +10

Key Elements of Sports Marketing Activities for Sports Events

Edson Coutinho da Silva, Alexandre Luzzi Las Casas · International Journal of Business Administration · 2020 · 17 citations · Full text

Management, Marketing, Marketing Management +11

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