Shima Kaheh

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Active since

2021

Affiliations

California State University, Fullerton(Current)

Shima Kaheh is an author at California State University, Fullerton specializing in marketing, heart rate variability measurement, and functional near-infrared spectroscopy.

Publications per year

2021–2021

Publications

Using Concurrent fNIRS and EEG Measurements to Study Consumer's Preference

Shima Kaheh, Maria Ramirez, Kiran George · 2021 IEEE 12th Annual Information Technology, Electronics and Mobile Communication Conference (IEMCON) · 2021 · 11 citations

Business, Marketing, Psychology +17

Neuromarketing using EEG Signals and Eye-tracking

Shima Kaheh, Maria Ramirez, Jonathan Wong et al. · 2021 IEEE International Conference on Electronics, Computing and Communication Technologies (CONECCT) · 2021 · 11 citations

Business, Marketing, Psychology +15

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