Amal Khayat

IQOS marketing strategies in the USA before and after US FDA modified risk tobacco product authorisation

Carla J. Berg, Katelyn F. Romm, Yael Bar‐Zeev et al. · Tobacco Control · 2021 · 35 citations · Full text

IQOS Marketing in the US: The Need to Study the Impact of FDA Modified Exposure Authorization, Marketing Distribution Channels, and Potential Targeting of Consumers

Carla J. Berg, Lorien C. Abroms, Hagai Levine et al. · International Journal of Environmental Research and Public Health · 2021 · 29 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +16

IQOS Use and Interest by Sociodemographic and Tobacco Behavior Characteristics among Adults in the US and Israel

Hagai Levine, Zongshuan Duan, Yael Bar‐Zeev et al. · International Journal of Environmental Research and Public Health · 2023 · 26 citations · Full text

IQOS marketing strategies at point-of-sales: a cross-sectional survey with retailers

Yael Bar‐Zeev, Carla J. Berg, Amal Khayat et al. · Tobacco Control · 2022 · 18 citations · Full text

Assessment of IQOS Marketing Strategies at Points-of-Sale in Israel at a Time of Regulatory Transition

Yael Bar‐Zeev, Carla J. Berg, Lorien C. Abroms et al. · Nicotine & Tobacco Research · 2021 · 15 citations · Full text