Concepedia

Samreen Lodhi

SL

Statistics

Publications

5

Citations

145

H-Index

5

Active since

2014

Affiliations

Jinnah University for Women(Current)

Samreen Lodhi is an author at Jinnah University for Women specializing in consumer decision making, business, and interactive marketing.

Top concepts

Publications per year

2014–2017

5

Publications

5

Impact of Advertisement on Buying Behaviours of the consumers: Study of Cosmetic Industry in Karachi City.

Samar Fatima, Samreen Lodhi · Zenodo (CERN European Organization for Nuclear Research) · 2015 · 51 citations · Full text

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Factors Influencing Individual Investor Behavior: An Empirical Study of City Karachi

Samreen Lodhi · IOSR Journal of Business and Management · 2014 · 38 citations · Full text

“Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”

Samreen Lodhi, Maria Shoaib · IOSR Journal of Business and Management · 2017 · 31 citations · Full text

Impact of Changes in Reserve Requirement on Banks Profitability: A Case of Commercial Banks in Pakistan

S. Fatima Abid, Samreen Lodhi · Zenodo (CERN European Organization for Nuclear Research) · 2015 · 13 citations · Full text

Consumer Shopping Behaviour in Relation to Factors Influencing Impulse Buying: A Case of Superstores in Karachi, Pakistan

Maha Jamal, Samreen Lodhi · Journals & Books Hosting (International Knowledge Sharing Platform) · 2015 · 12 citations · Full text

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