Concepedia
1
Publications
68
Citations
H-Index
2017
Active since
Affiliations
Mahidol University(Current)
Ketsuree Vijaranakorn is an author at Mahidol University specializing in international marketing, luxury branding, and consumer research.
Top concepts
LuxuryCultureFashionTourismBrandingBusinessMarketingManagementPsychologyBrand Equity
Publications per year
2017–2017
The influence of country image on luxury value perception and purchase intention
Ketsuree Vijaranakorn, Randall Shannon · Journal of Asia Business Studies · 2017 · 68 citations
Luxury, Luxury Value Perception, International Marketing +25
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