Concepedia

Jiehang Song

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Statistics

Publications

2

Citations

36

H-Index

2

Active since

2023

Affiliations

Tianjin University(Current)

Jiehang Song is an author at Tianjin University specializing in management, marketing, and social sciences.

Top concepts

MarketingManagementPersuasionSocial SciencesBehavioral Decision MakingTourismAdvertisingCommunicationMessage FramingSocial Identity

Publications per year

2023–2023

2

Publications

2

Effective Pro-environmental Communication: Message Framing and Context Congruency Effect

Jiehang Song, Zhibin Lin, Chundong Zheng · Journal of Travel Research · 2023 · 21 citations

Behavioral Decision Making, Anticipated Pride, Social Psychology +16

Make the photo in good shape: The matching effect of photo shapes and donation appeals on donation intentions

Chundong Zheng, Fangyuan Qian, Jiehang Song et al. · Journal of Retailing and Consumer Services · 2023 · 15 citations

Social Identity, Advertising, Behavioral Decision Making +11

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