Alan Branthwaite

Analgesic effects of branding in treatment of headaches.

Alan Branthwaite, Paul D. Cooper · BMJ · 1981 · 219 citations · Full text

Business, Marketing, Pharmacology +15

Pan-European Survey of Patients' Attitudes to Antibiotics and Antibiotic Use

Alan Branthwaite, J-C Pechère · Journal of International Medical Research · 1996 · 137 citations

Pharmacy, Internal Medicine, Pharmacotherapy +13

The power of qualitative research in the era of social media

Alan Branthwaite, Simon Patterson · Qualitative Market Research An International Journal · 2011 · 137 citations

Business, Marketing, Marketing Management +14

Out-patient Compliance with Antidepressant Medication

E. D. Myers, Alan Branthwaite · The British Journal of Psychiatry · 1992 · 96 citations

Pharmacy, Pharmacotherapy, Psychiatry +14

Are older adults less compliant with prescribed medication than younger adults?

Louise Lorenc, Alan Branthwaite · British Journal of Clinical Psychology · 1993 · 78 citations

Pharmacy, Geriatric Medicine, Geriatric Care +11