Concepedia

Erna Listiana

EL

4

Publications

70

Citations

4

H-Index

2015

Active since

Affiliations

Tanjungpura University(Current)

Erna Listiana is an author at Tanjungpura University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionTrustBrandingE-businessE-commerce

Publications per year

2015–2023

4

Publications

4

TECHNO-RESONANCE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: A PERSPECTIVE OF RA-THEORY

Lauw Sun Hiong, Augusty Tae Ferdinand, Erna Listiana · Verslas teorija ir praktika · 2020 · 26 citations · Full text

Marketing, Customer Satisfaction, West Borneo +12

Determinants of Repurchase Intention: A Study on Ease of Use, Trust and E-Satisfaction Construct in Shopee Marketplace

Eka Yoan Nabila, Erna Listiana, Bintoro Bagus Purmono et al. · East African Scholars Journal of Economics Business and Management · 2023 · 15 citations · Full text

Customer Satisfaction, Digital Marketing, E-commerce +22

The Effect of Influencer Marketing and Content Marketing on Customer Engagement and Purchase Decisions on Followers

Stella Evania, Erna Listiana, Wendy Wendy et al. · Asian Journal of Economics Business and Accounting · 2023 · 15 citations · Full text

Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty

Erna Listiana · Journal of Marketing and Consumer Research · 2015 · 14 citations

Judgement Sampling, Brand Strategy, Consumer Research +17

Rows per page

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