Statistics
Publications
1
Citations
60
H-Index
1
Active since
1985
Alison Masson is an author specializing in direct-to-consumer pharmaceutical advertising, advertising, and pharmaceutical marketing.
Publications per year
1985–1985
1
1
Matching Prescription Drugs and Consumers
Alison Masson, Paul H. Rubin · New England Journal of Medicine · 1985 · 60 citations
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