Concepedia

He Yong

HY

2

Publications

45

Citations

2

H-Index

2014

Active since

Affiliations

Huazhong University of Science and Technology(Current)

He Yong is an author at Huazhong University of Science and Technology specializing in customer satisfaction, brand management, and brand equity.

Top concepts

BrandingBusinessMarketingManagementEngineeringBrand EquityBrand StrategyBrand AwarenessCrop ProtectionBrand Management

Publications per year

2014–2018

2

Publications

2

Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance

Jing Zhang, He Yong · Nankai Business Review International · 2014 · 28 citations

Customer Satisfaction, Brand Strategy, Consumer Research +18

Development situation and spraying decision of spray nozzle for plant protection UAV

He Yong, Shupei Xiao, Hui Fang et al. · Nongye gongcheng xuebao · 2018 · 17 citations

Engineering, Development Situation, Aerospace Engineering +7

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