Concepedia

Anubha Anubha

AA

6

Publications

182

Citations

6

H-Index

2020

Active since

Affiliations

Jaipuria Institute of Management(Current)

Nirma University

Anubha Anubha is an author at Jaipuria Institute of Management specializing in interactive marketing, marketing communication, and consumer research.

Top concepts

MarketingManagementCommunicationConsumer ResearchInteractive MarketingMarketing CommunicationDigital MarketingPurchase IntentionCustomer SatisfactionBusiness

Publications per year

2020–2024

6

Publications

6

Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective

Anubha Anubha · Journal of Islamic marketing · 2021 · 49 citations

Customer Satisfaction, Indian Muslim Women, Behavioral Decision Making +17

Intentions to use travel eWOM: mediating role of Indian urban millennials’ attitude

Anubha Anubha, Samik Shome · International Journal of Tourism Cities · 2020 · 46 citations

Human Migration, Customer Satisfaction, Digital Marketing +28

Application of SNORT and Wireshark in Network Traffic Analysis

Garima Jain, Anubha Anubha · IOP Conference Series Materials Science and Engineering · 2021 · 34 citations · Full text

Internet Traffic Analysis, Engineering, Information Security +16

Customer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis

Anubha Anubha, Samik Shome · Journal of Internet Commerce · 2021 · 21 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +19

In-game advertising and brand purchase intentions: an SOR perspective

Anubha Anubha, Ajay K. Jain · Global Knowledge Memory and Communication · 2022 · 20 citations

Sor Model, Entertainment Marketing, Digital Marketing +20

Rows per page

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