Concepedia

Meng Gu

MG

2

Publications

117

Citations

2

H-Index

2022

Active since

Affiliations

Communication University of China(Current)

Meng Gu is an author at Communication University of China specializing in behavioral decision making, customer satisfaction, and consumer engagement.

ORCID

Top concepts

Publications per year

2022–2022

2

Publications

2

Investigating the Key Drivers of Impulsive Buying Behavior in Live Streaming

Yi Cui, Meng Gu · Journal of Global Information Management · 2022 · 59 citations · Full text

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Research on the influence mechanism of anchors’ professionalism on consumers’ impulse buying intention in the livestream shopping scenario

Xiaohan Liu, Donghan Wang, Meng Gu et al. · Enterprise Information Systems · 2022 · 58 citations · Full text

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