Concepedia

Byung Ryul Bae

BR

2

Publications

94

Citations

2

H-Index

2020

Active since

Affiliations

Jeonbuk National University(Current)

Byung Ryul Bae is an author at Jeonbuk National University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionTrustBrand EquityBrand LoyaltyBrand AwarenessService Quality

Publications per year

2020–2023

2

Publications

2

Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust

Byung Ryul Bae, Sung‐Eun Kim · Asia Pacific Journal of Marketing and Logistics · 2023 · 76 citations

Relationship Marketing, Customer Satisfaction, Brand Equity +14

Effects of service authenticity, customer participation and customer-perceived service climate on customers' service evaluation

Byung Ryul Bae · Asia Pacific Journal of Marketing and Logistics · 2020 · 18 citations

Customer Satisfaction, Consumer Research, Service Satisfaction +16

Rows per page

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