Saif Ahmed

Impact of AI on Customer Experience in Video Streaming Services: A Focus on Personalization and Trust

Saif Ahmed, Norzalita Abd Aziz · International Journal of Human-Computer Interaction · 2024 · 48 citations

Customer Experience, Customer Satisfaction, Trust Metric +15

Digital transformation in Malaysian manufacturing: a study of change sensing and seizing capabilities

Saif Ahmed, Norzalita Abd Aziz, Rasheedul Haque et al. · Cogent Business & Management · 2024 · 30 citations · Full text

Utility and hedonic perception- Customers’ intention towards using of QR codes in mobile payment of Generation Y and Generation Z

Syed Shah Alam, Saif Ahmed, Husam Ahmad Kokash et al. · Electronic Commerce Research and Applications · 2024 · 28 citations

Customer Satisfaction, Generation Y, User Perception +12

Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions

Syed Shah Alam, Saif Ahmed, Husam Ahmad Kokash · Education and Information Technologies · 2023 · 26 citations

Engineering, Organizational Communication, E-services +12

Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator

Husam Ahmad Kokash, Syed Shah Alam, Saif Ahmed et al. · Journal of Quality Assurance in Hospitality & Tourism · 2024 · 18 citations

Tourism Management, Engineering, Saudi Arabia +18